Your Story

Starts Here

What is the name of your business?

What is your product name(s)

What inspired you to create your product? (Founding story, origin, personal motivation)

What problem does your product solve?

What is your product's mission?

What is your product's vision for the future?

What are your core values? (List 3–5)

What makes your product different from competitors? (Your unfair advantage)

What are 3–5 adjectives that describe your products personality?

Who is your ideal customer? (Demographics, psychographics, role, etc.)

What problems or needs does your customer have?

What do they value most when choosing a product/service like yours?

Where does your audience spend time online and offline?

What influences their buying decisions?

How do you want your audience to feel after interacting with your product?

Who are your top 3 direct competitors?

What do your competitors do well?

What do they lack that you offer?

How do you want to be perceived in the market (e.g., premium, accessible, rebellious, reliable)?

What are common misconceptions or challenges in your industry that you want to change?

What is your brand’s unique selling proposition (USP)?